The Swiss PostFinance is using a pop-up concept to widely spread word of its modern, digital banking portfolio. Doing so it extends its new, fresh, experience-oriented appearances from its branches, meeting clients at unexpected and busy places.
The pop-ups are generating temporary experience spots opening the PostFinance brand to the visitors and getting in touch with them. Additionally, they are linked to the current PostFinance campaign making them a distinct part of the broad communication strategy.The PostFinance experience: it is so easy to manage and to invest one’s finances today; anytime and anywhere.