Curating every day life. Zeit Magazine on “die Besserbürger”
Curated shop concepts are on the rise: Urban Outfitters showed how to do it in the year 2000 in the US, Merci Paris followed. Meanwhile, the shift from visual merchandising to actually curating has arrived, as can be seen when observing labels such as & Other Stories.
Avant-gardists such as Comme des Garçons counteract the shortage of products, and contemporary consumers join in: The whole life is curated.