Corporate Design Prize 2018 Shortlist
The coffee roastery Baum in Leer redefines the "typical Frisian": warm instead of bitter. Its new corporate design consists of numerous lovingly translated elements from the brand’s light blue color palette. From warm-colored wrapping paper to sophisticated, beautifully executed illustrations of flora and fauna, the new style creates a strong identity that is highly recognizable. "Baum" doesn’t just sell coffee. Stories are told, from far away countries, of exciting flavors and exotic creatures. Time to dream, with a cup of coffee.