With its new flagship store on Tauentzienstraße, one of the most exclusive Berlin retail locations, O2
consequently refines its concept for shopping experience. The “Live Concept Store” is systematically centering around product and brand experience — the visitors are animated to touch, test, and get inspired, thus identifying for themselves the benefits of digital services and products. In order to support this, O2
offers panel discussions, workshops, concerts, and thematic events, in addition to its comprehensive services.
The store design likewise, mirrors customer focus: natural materials, benign design and furnishing details create an atmosphere that invites the visitor to stay.