The boutique fitness brand Barry’s Bootcamp stands for holistic training, first-class equipment and unique design. As part of the global rollout, Germany’s first studio opens its doors at Frankfurt Opernplatz in 2021.
On its two floors, the studio features a special course room in addition to the Fuel Bar and the brand’s signature Red Room. Typically for Barry’s, clear cuts and modern materials define the industrial look.
Many playful elements still unmistakably reflect the Frankfurt location. Darker than West Hollywood and more elegant than Berlin, high-quality leather and the mirroring lighting concept pick up the city’s feeling, easily turning the studio into a brand space for Barry’s regular community events.