Olympic Torch Relay
During the 2012 Olympic Summer Games in London, main sponsor SAMSUNG used the opportunity to present both its commitment to international sporting and its product portfolio. Several pavilions, the so-called PINs, designed and implemented by hartmannvonsiebenthal in cooperation with Cheil International, were used at different locations.
Their distinct glass and steel structures, used for example in a mobile version that accompanied the Olympic Torch Relay, generated a high-value environment for presenting the SAMSUNG brand and its mobile communications products. Temporary brand representations with pronounced design and sophisticated technological solutions.