For the spectacular presentation of its top products, electronics giant SAMSUNG makes use of a pop-up concept: distinct glass pavilions transporting the brand message and product experience of SAMSUNG, that can be installed at practically anywhere on the planet. The latest point of deployment is the plaza in front of Singapore’s Takashimaya Shopping Centre.
The PIN family – several outdoor versions and an indoor version of various sizes, are at hand and have been developed in cooperation with Cheil Worldwide. hartmannvonsiebenthal contributed its competencies in the concept development, design, planning, implementation, roll-out and overall project management.