Deutsche Telekom

Fashion Fusion

Kühlhaus Berlin. FASHIONTECH. Unfolding the future of fashion and technology.

Following Deutsche Telekom’s Smart Fashion Show at CeBIT in early 2016, the German telecommunications group presents its Fashion Lab at the FASHIONTECH Conference. Together with intel, wired and adidas, Deutsche Telekom is looking for innovative concepts for the future of fashion. Their mission: to develop relevant, functional, sustainable and sought-after smart fashion and services that enrich people’s lives in the long term.

For the launch of the smart fashion initiative, hartmannvonsiebenthal realized the entire 3D brand space at FashionTech Berlin, from planning and production, right through to the implementation.