Kaffeerösterei Baum

Corporate Design

The family-run coffee-roasting establishment Baum (Kaffeerösterei Baum) based in Leer, Eastern Friesland, cultivates the highest level of coffee culture with a lot of love and competence.

Our integral communication concept includes a comprehensive corporate design that picks up on the Frisian origin and interprets it in a contemporary way. Each type of coffee is provided with its own colour code according to its flavour.

Beautiful hand-drawn illustrations tell stories about the coffees’ origin. Ostfriesland (Eastern Friesland) has always been associated with tea. We create a new cult: the 'Ostfriesenkaffee'.