The HVS booth at Euroshop 2020 combines three rooms into an immersive showcase. Through the grammable portal with its silver steel spheres, guests enter the reflective reception area. Here, transparent business cards act as a key, that brings the just seemingly white screens of the gallery to life. A glance through the card reveals the portfolio of HARTMANNVONSIEBENTHAL. The central VR exhibit “Retail as a Service” animates to deep dive into the HVS experience. In the virtual showroom, visitors create individual prototypes and immediately enter into their store. For this, the booth received an Honorable Mention by Exhibitor Magazine: “They took a small space and packed in a ton of fun interactions.“