Volkswagen Group

Brand Experience & Retail Space, Paris

For the planned brand experience & retail space of the Volkswagen Group on the Champs Élysée in Paris, hartmannvonsiebenthal created an interactive retail concept which connects vehicle exhibition and brand shops so they fuel each other. A particular design challenge was the existing architecture of the listed building, a former bank. For "Driversity" a unique customer journey and visitor dramaturgy was devised based on the group strategy, which uniquely stages the respective brand personalities of the Volkswagen family – Volkswagen, Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda and Ducati – in the historical microenvironment.
OK

Diese Seite verwendet Cookies zur Analyse des Nutzerverhaltens. Mit der weiteren Nutzung der Seite erklären Sie sich mit der Verwendung von Cookies einverstanden. Weitere Informationen und Widerspruchsmöglichkeiten finden Sie in unserer Datenschutzerklärung.

This site uses cookies to analyze user behavior. By continuing to use the site you agree to the use of cookies. For further information and contradictions please refer to our privacy policy.