Volkswagen Group

Brand Experience & Retail Space, Paris

For the planned brand experience & retail space of the Volkswagen Group on the Champs Élysée in Paris, hartmannvonsiebenthal created an interactive retail concept which connects vehicle exhibition and brand shops so they fuel each other. A particular design challenge was the existing architecture of the listed building, a former bank. For "Driversity" a unique customer journey and visitor dramaturgy was devised based on the group strategy, which uniquely stages the respective brand personalities of the Volkswagen family – Volkswagen, Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda and Ducati – in the historical microenvironment.