Deutsche Telekom

Shape the digital now!

New ideas for digitization: Deutsche Telekom’s booth at Hannover Messe 2018 internalizes the concept of collaboration and combines different presentation areas with hands-on character. Open exhibition area meets exclusive workshop space under the motto 'Shape the digital now!'. The focus is on practical and concrete implementation options for production planning, production and logistics.

In the 'Inspiration Space', accessible to all visitors to the stand, digital factory topics are presented. Experience Hubs serve as teasers as well as filters for more individualized consultations and themed workshops. The design of the different floor coverings, walls and exhibits creates independent environments for discovering the three theme clusters along the value chain: Smart Planning, Smart Production and Smart Logistics.

In order to provide the trade fair visitors with individual advice on their digitization projects, the open presentation area leads into two restricted-access areas. Inspiring, multi-coloured motifs establishing a creative atmosphere mark the 'Creative Space' and the 'Creative Lab'. Experts, managers, and innovators meet in practical workshops to develop concrete implementation plans for digital strategies and business models. Workshop spaces are available for exclusive needs. The approach “Shape the digital now!” brings production and business to the next level.