The family-run Kaffeerösterei Baum, with headquarters in the East Frisian town of Leer, produces premium-quality coffee with love and expertise. In three café locations, coffee from the land of tea culture is enjoyed, and in the transparent roastery, the traditional craft of drum roasting becomes an experience.
Through the 2016 relaunch of the brand, as well as the strategic rollout, the East Frisian coffee is captivating the northwest of the republic. The holistic concept boasts a stringent corporate design that reflects the region, and it can be seen in all aspects: from the design of the stationary, to the promotional material, through to the architectonic and strategic measures in the cafés, roastery and retail, right through to the new online presence.
The basis of the concept is the East Frisian mentality: authentic, clear and tidy. The selection of material, interior and product design follow this same principle, citing maritime elements and allowing the design to merge with the origin of the brand.