Deutsche Telekom

Love Magenta

Anticipation is pure bliss. It’s the moment you send the order for your favourite product. The moment when you know you’ll soon hold your parcel in your hands.

Love Magenta brings these emotions to the street – as Deutsche Telekom’s first brick-and-mortar fashion store.
The shop design packs an entire world of experience into one box. When open, the folding doors and mobile POS elements form a constantly changing lifestyle scene. Love Magenta is a declaration of love for a connected shopping world that combines the ease of omnichannel retailing with physical shopping experiences.