O2

Live Flagship Store Munich

In the city of Telefónica’s German headquarters, the new O2 Live Munich makes digital innovations and trends tangible. Alongside the numerous themed islands with regularly changing product presentations, the store hosts a range of workshops and events.

The design concept of the Experience Store is based on the Bavarian spirit: 'live and let live' is reflected in the illustrations of friends eating ice cream in front of the Frauenkirche and people relaxing in the English Garden. City street signs guide visitors to the zones and highlights, and of course, Oktoberfest is never too far away, either.
Greetings in O2 Live Munich. 
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