Flagship Store Madrid

Samsung’s first premium brand store in Spain: On over 1,100 square metres, hartmannvonsiebenthal takes on, as general contractor, the planning and project management of the flagship store, and transforms the ground floor of the Madrilenian shopping center El Corte Inglés on Plaza del Callao into a Samsung retail environment, loaded with innovations.

In a matter of just a few weeks, in close cooperation with Cheil, an immersive brand experience was created, and thanks to effective project management, everything, including the furniture production and interior fitting, could be implemented in record time. In line with the current campaign, 'do bigger things', and a clear focus on activating visitors, hartmannvonsiebenthal unites the entire product range of the electronics giant, all under one roof.