O2 Shop of the Future Evolution

More flexible, digital, and with a sharper focus on sales and service, the new concept Shop of the Future Evolution (SOFE) meets the increasing dynamics in retail. Urban and refined, durable materials like concrete and oak harmoniously blend with the O2 colour scheme. The modular design can be installed and rolled out in shops of all sizes and it allows an even more flexible use of digital communication tools and services in the customer journey.