Deutsche Telekom

IAA Frankfurt 2015 Autocloud

"Mobility connects" – hartmannvonsiebenthal designs and plans a trade fair stand on the IAA 2015, providing a central interactive installation, surrounded by the three largest German automobile manufacturers Mercedes-Benz, Volkswagen and BMW, to present digitization and new fields of business in the context of automotive ecosystems.

This installation based on object tracking, showcases several possible smart data-related applications establishing a digital infrastructure for assisted driving. Applications on show include black-ice warning, real-time traffic jam recognition and temporary roadwork sites recognition among others. The showcases are introduced analogously on a table with real objects and automatically continue digitally on various screens. Deutsche Telekom IAA Auto-Cloud – Digitization in automotive ecosystems made tangible.