As the market leader in the premium fitness sector, Fitness First focuses primarily on individual training and the personal requirements of a diverse target group. Based on the refit of the brand, we develop a new ‘look and feel’ that makes the attitude and holistic approach to training, nutrition, and inspiration tangible. The urban atmosphere and purist-functional materials form the design theme of the fitness concept, managed and realized by us in the Schloss-Strassen-Center Berlin, from a CrossFit Parcours to an exclusive wellness area.