For its presentation at the Hannover Messe 2017, Deutsche Telekom chose the motif garden of innovation to illustrate its main theme: Digitization. Simply. Make it happen.
The visitor walks through a garden-inspired environment, in which innovative products grow and bloom through digital infrastructures. The metaphor for the digital ecosystem matches the self-image of the global telecommunications provider, which, with its intelligent networks and innovative business solutions is a leader in the digitization and transformation of living, business and working environments.
The design of the architecture followed the motif of an ecosystem. Magenta leaves disperse from trees, transforming into a flock of flying origami birds – a symbol of the dynamic development and transformation processes, which can be seen in both nature and technology.