SoHo Pop-Up Store
The audio specialist Sennheiser continues its listening experience campaign with an exclusive pop-up store in the hip downtown neighborhood SoHo. For five months, New Yorkers can literally immerse in the future of audio: entering the store via the 'Sound Tunnel', step by step the sounds of the city outside attenuate and the sense of hearing is heightened. The sound experience is complemented visually: in an introduction to the world of Sennheiser, the tunnel leads the visitor into an area with large-format photos illustrating the history of the Sennheiser company.
On 250 square meters, the premium manufacturer’s extensive selection of headphones, microphones and audio solutions for the business world are presented. Just like its precursor in Berlin, the SoHo pop-up store offers a unique sound experience in the 'Sennheiser Sound Temple'. The custom-built room allows Sennheiser’s innovations and high-end products such as the Sennheiser HE 1 – currently the best headphones in the world – to become an unforgettable audio experience.
Following on from the Berlin store, hartmannvonsiebenthal developed the New York pop-up store together with Sennheiser’s design department, and is responsible for the concept, planning, and project management. A particular challenge was the tight time frame and the guarantee of high quality standards for a Sennheiser brand space.
Photos: Ashok Sinha