The Champs-Élysées in Paris are the epitome of exclusivity and elegance. In this premium environment, hartmannvonsiebenthal joined forces with Cheil Germany to develop Samsung's first trend store as general contractor.

On more than 1,000 square meters and three floors, visitors experience the product range around mobiles and wearables. New products for Samsung Pay, 4D Virtual Reality and the Internet of Things are presented in thematic worlds.

The Samsung premium experience remains a temporary one: the pop-up store is designed for 360 days of use.