During the 2012 Olympic Summer Games in London, main sponsor SAMSUNG used several temporary corporate and product presentations, the so-called PINs, designed and implemented by hartmannvonsiebenthal, in cooperation with Cheil International.
While the PINs differed, depending on usage and locations, they shared the same high-value design, dominated by steel and glass. At the renowned London shopping mall Spitalfield, SAMSUNG utilized an indoor version of the PIN. The visitors of the glass cubes were provided with first-hand experiences of the product portfolio and of the SAMSUNG brand.